Village logo becomes an engine to support community foundation

The Enterprise — Melissa Hale-Spencer

“It’s a cool logo,” says jeweler Cindy Crounse, displaying a pendant she made of Voorheesvile’s logo. Ten dollars from each $85 silver pendant goes to support the Voorheesville Community School Foundation.

VOORHEESVILLE — Cindy Crounse listens to her customers.

A decade ago, a customer of Crounse at her Refined Designs Original Fine Jewelry store in Voorheesville suggested she make a pendant for someone she knew with cystic fibrosis.

Crounse pierced a design out of metal that portrayed a rose with the number “65” entwined in its petals. She tells the story of a little boy, just 4 or 5 years old, who heard his mother talking about the disease he had — cystic fibrosis — but mistook it for “65 roses.”

The first pendant went to Nell Pritchard, a Voorheesville high school senior at the time; the project had been the idea of her best friend’s mother, Claudia Burtman.  “I like good jewelry,” Burtman said at the time. “I was thinking, ‘I don’t need another rubber bracelet.’ Why not get a nice piece of jewelry...and raise money.”

Sales of the pendant have been raising money to fight cystic fibrosis ever since. The inherited chronic disease affects 30,000 people in the United States. Fifty years ago, children with the disease rarely lived to adolescents. Now they routinely live into their 30s, 40s or beyond.

Crounse’s current fundraising project is a pendant with the Voorheesville village logo, featuring a train centered in a circle. She thought of the idea when Voorheesville was planning its first Community Biking Day last summer. “It’s a cool logo, and I thought it would translate nicely into jewelry,” said Crounse. “There’s a lot of community spirit here.”

She got permission from the village lawyer to use the design.

Crounse sent a copy of the design to her casting company, which used a modern technique to replicate the crisp design. “They put the image on computer, believe it or not, to translate it ...With the lettering, it’s not something you could do by hand,” she said.

One of her customers, Gail Sacco, the director of Voorheesville’s library, suggested the pendant could be used to raise funds for the Voorheesville Community and School Foundation.

“It seemed like a natural fit,” Crounse said. The pendants in sterling silver sell for $85 each, and $10 from each sale goes to the foundation.

The logo can also be used on key rings, cufflinks, and earrings, Crounse said. “The sky’s the limit with jewelry,” she said.

Crounse is particularly enthused about the foundation’s backing of a pavilion at the start of the rail trail that suggests the old train station that once stood near the site. It has a witch’s hat roof, just like the torn-down station, and a wooden train that serves as a play piece for kids stands nearby.

Sacco said she was aware of the good works of the foundation because the library has received grants from it.

“I appreciate how hard they work to support the community and take some of the burden of of the taxpayers,” Sacco said. “It’s such a wonderful project they did,” she said of the new pavilion. “Cindy and I were talking about it. I thought, ‘Cindy is incredibly community-minded and always doing something to help others.”

Sacco concluded, “If you ask her for help, she’s always ready.”

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