GUILDERLAND — A jewelry store featuring bracelets engraved with sayings, is opening at Crossgates Mall in Guilderland.

The Inspiration Co. is located near Best Buy on the upper level of the mall.

The company was founded in 2017 by a Florida couple, Ashley and Doug Waldbueser, in their garage. “The Inspiration Co. started with a simple realization,” says the company’s website, inspirationco.com: “What you focus on from day to day will eventually come to pass.”

“We went on a family road trip setting up pop up events nation wide,” the site goes on. “We were blown away by the amount of people who were not only loving these inspirational bracelets but truly needing these inspirational bracelets.”

The beaded bracelets with engraved sayings sell for about $35 each. The company also sells necklaces and charms.

The company now has retail stores in more than 50 malls across the United States, its website says, as”God has opened and continues to open doors.”