Klahr releases e-book on creating content

GUILDERLAND — This week, local writer, small business owner, and Guilderland High School alumna Danielle Klahr, released her new e-book, designed to help other business owners.

Klahr’s book, Connect and Grow: Build Your Business With Content Creation, is available on Amazon for $2.99, but, during a special promotion from May 1 to May 5, can be downloaded to an e-reader for free.

Klahr has been writing and editing content for businesses since 2007, and started her own business, Klahr Writing, in November.

“I always knew I wanted to be an entrepreneur, and the one constant in my jobs was always content creation,” said Klahr, who edits and writes content for local and national businesses.

“Small businesses often struggle with the fairly new concept of content writing,” said Klahr. “I was getting a lot of questions about it.”

She said she taught several courses about it and decided writing an instructional book would be a better way to reach more people.

The book, which she self-published, is the first one in a planned series.

It walks business owners through identifying their target audience, discusses what online platform works best for each audience, identifies valuable topics, and details how to make a plan and stick to it.

“It’s a book for small-business owners looking to improve their online presence,” Klahr said.

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Guilderland was a lens for national issues in 2014, home to the first general killed in combat since Vietnam, the place where a Chinese family was murdered, and where an addict was accused of burglary before hanging himself in jail.