Advertising

To place bordered display ads from Voorheesville, Altamont, Berne, Knox, Westerlo, Rensselaerville, or other Hilltown areas, contact Cherie Lussier at (518)861-8179 or clussier@altamontenterprise.com

To place bordered display ads from Guilderland, New Scotland, Albany, or any other areas, contact Jacqueline Thorp at (518)861-5893 or jthorp@altamontenterprise.com.

For legal notices or classified line ads, contact our business office at (518)861-6641.

For color and pre-printed inserts call an ad rep or the business office at (518)861-6641.

Online Advertising

The Enterprise provides in-depth coverage for communities in Albany County. All news, features, and photographs that appear in the print edition also appear online. Online ads may be purchased on any hub page, but not the website’s home page. The hub pages are available to the public, free of charge and generate the most traffic. Paid subscribers may read stories and see pictures behind the paywall.

The hub pages include Opinion (such as editorial, letters, columns), News (for Guilderland, Hilltowns, New Scotland, and Regional), Sports (for Berne-Knox-Westerlo, Guilderland, and Voorheesville), Community (including Out & About, Library notes, Senior news, Student Kudos, and Correspondents), and Calendar (with a daily listing of local events), as well as for Special Sections.

Online ads, which are 165 pixels wide and 190 pixels deep, are sold in conjunction with print ads and are purchased on a four-week basis for $65; this fee includes complimentary design. Ads may feature a pop-up .pdf when clicked or, alternatively, may be linked to the advertiser’s website. Online ads may start in any week and will run for four weeks.

For advertisers without a website, The Enterprise will build one, which is yours to keep and further your business’s reach independent of advertising with The Enterprise.

For a one-time fee of $350, you will receive a business profile of up to five pages, with Twitter and Facebook feeds, if desired. You must provide the text and photos you wish to display and you must pay for the domain.

You’ll receive two free reviews of your site, where changes can be made to your liking. (Any further changes in weeks, months, or years ahead would require you to pay a maintenance charge of $40 per hour, with a minimum of one hour.)

Classified Advertising

In the print edition, the first 20 words or fewer cost $18; each additional word costs 35 cents. To repeat the 20 words or fewer the cost is $11.00 plus the same charge of 35 cents for each additional word.

All text-only, classified print ads will run for free online at AltamontEnterprise.com.

The deadline for receiving ad copy is Wednesday at noon for publication in the next day’s paper.

Copy may be e-mailed to classifieds@AltamontEnterprise.com; faxed to 518-861-5105; mailed to The Altamont Enterprise, Post Office Box 654, Altamont, NY 12009; or brought to the office at 123 Maple Avenue in Altamont, weekdays between 9 a.m. and 5 p.m. No copy will be taken over the phone.

All ads must be paid in advance by cash, check, money order, or Visa or Mastercard. Credit-card payment may be made by phone at 861-6641. There is a $20 minimum for all credit-card orders.

Legal Notices

In the print edition, the cost to run a legal notice is 39-and-a-half cents per line, and 30-and-a-half cents per line for repeats. To run a legal notice two times, the cost is 70 cents per line; three times, $1.01 per line; four times, $1.31 per line; six times, as required for an LLC, $1.92 per line. For example, to run a 10-line LLC ad for the required six weeks would cost $19.20, plus a $6.00 affidavit charge for a total of $25.20.

The rates are set by law, based on circulation. A notarized affidavit and bill will be sent after the ad runs. For more information, call the Enterprise business office at 518-861-6641.

Legal notices for local government bodies, such as municipalities, schools districts and libraries, will run online at AltamontEnterprise.com.

The deadline for those is Wednesday at noon for publication in the next day’s paper. LLC notices are due by Friday the week before publication. Early copy is always appreciated.

Copy may be e-mailed to legals@AltamontEnterprise.com; faxed to 518-861-5105; mailed to The Altamont Enterprise, Post Office Box 654, Altamont, NY 12009; or brought to the office at 123 Maple Avenue in Altamont, weekdays between 9 a.m. and 5 p.m.

Examples:

LEGAL NOTICE

NOTICE OF FORMATION OF A LIMITED LIABILITY COMPANY

Retail Group Germany, LLC, a Delaware limited liability company (“Germany”) filed its Application of Authority with the Secretary of State of New York (“SSNY”) on July 9, 2013. Germany’s office location is Albany County. SSNY has been designated as agent of the LLC upon whom process against it may be served. SSNY shall mail a copy of process to: c/o Retail Group Germany, LLC, 3 West 35th Street, Third Floor, New York, NY 10001. The general purpose is a retail clothing store.

(8-7-12)

LEGAL NOTICE

377 Jefferson LLC Arts. Of Org. filed with Secy. Of State of NY (SSNY) on 6/24/13. Office in Albany Co. SSNY design. Agent of LLC upon whom process against it may be served. SSNY shall mail process to PO Box 10873, Albany, NY 12201. Purpose: General.

(10-8-13)

LEGAL NOTICE

Notice of Formation of Silvershore Properties 45 LLC. Arts of Org. filed with New York Secy of State (SSNY) on 7/11/13. Office location: Albany County. SSNY is designated as agent of LLC upon whom process against it may be served. SSNY shall mail process to: 12220 Broadway, Ste 707, New York, NY 10001. Purpose: any lawful activity.

(37-4-9)

Display Advertising

Rates: Display ads are sold on a weekly, four-week, eight-week, 12-week, and 24-week basis with pricing based on size and frequency. For every four weeks of print advertising purchased, a four-week web ad may be purchased for $65. 

The rate per column inch for print ads is $12.10. For a four-week run, the price is reduced to $11.65; for eight weeks, to $11.25; for 12 weeks to $11.00; for 24 weeks, to $10.70.

Complimentary ad design is included in the price of an ad as long as it takes less than one hour. A composition rate of $56 per hour will be pro-rated in quarter-hour increments for any advertisement requiring more than one hour. Advertisers will be notified in advance of these charges. Advertisements canceled prior to publication are subject to charges for composition, artwork, and handling.

The deadline for reserving ad space and submitting copy is Monday at 2 p.m. for publication on Thursday. For an ad that requires a proof, the deadline is the previous Friday at noon. The deadline for canceling an ad is Monday at 2 p.m.

To e-mail an ad, send in a PDF format with all fonts and images embedded.

The Enterprise can accept Adobe Pagemaker, Adobe InDesign, Adobe Photoshop, Adobe Illustrator, and Quark files. Include all graphics and fonts and compress the files using WinZip (PC) or Stuffit (Mac). The compressed file size should not exceed 2 MB. If it does, make arrangements with your advertising representative to drop off or mail a CD or Zip disk.

If an ad is designed in a Microsoft word file, it must be converted to a PDF before being sent. Since The Enterprise is Mac-based, word programs often lose their formatting converting from PC to Mac.

The Enterprise does not accept Microsoft Publisher files.

Ads should be e-mailed to Ads@AltamontEnterprise.com.

Ad sizes are measured in picas for column width and in inches for column length. A full-page ad is five columns wide and 15-and-three-quarters inches long.

The dimensions listed here are all for column width:

1 column is 11 1/2 picas or 1 15/16 inches (1.903”)

2 columns is 24 picas or 4 inches (4”)

3 columns is 36 1/2 picas or 6 inches (6”)

4 columns is 49 picas or 8 1/8 inches (8.125”)

5 columns is 61 1/2 picas or 10 1/25 inches (10.25”)

 

Publisher’s prerogative: The publisher reserves the right to reject advertising at any time for any reason. Liability for errors in advertisements will, at the publisher’s discretion, be limited to the value of the ad only.