Published Every Thursday
The advertising rates at The Altamont Enterprise are very competitive. We offer frequency contract rates. Continuing to advertise on a regular basis is the key to a successful program. Please call the Advertising Department for additional information at (518) 861-8179.
ADVERTISING PERSONNEL
Advertising Director:
Cherie Lussier
(518) 861-8179
(518) 861-5105 (fax)
E-mail: CLussier@AltamontEnterprise.com
Advertising Representative:
Jacqueline Thorp
(518) 861-5893
(518) 861-5105 (fax)
E-mail: JThorp@AltamontEnterprise.com
ADDRESS
THE ALTAMONT ENTERPRISE
P.O. Box 654
123 Maple Avenue
Altamont, New York 12009
Advertising: 518-861-8179
Office: 518-861-6641
Fax: 518-861-5105
E-Mail: Ads@AltamontEnterprise.com
STATE REPRESENTATIVES
New York Press Association
1681 Western Avenue
Albany, New York 12203
518-464-6483
GENERAL RATE POLICY
The placing of an ad is construed as an acceptance of these rates and conditions.
Please note: All rates are net.
Political Advertising — same rates as display advertising — payment in advance is required.
Legal Advertising — Rates upon request.
A composition rate of $56 per hour will be charged in quarter-hour increments on any advertisement requiring more than 1 1/2 hours of composition. Advertisers will be notified in advance of these charges.
Advertisements cancelled prior to publication are subject to charges for composition, artwork and handling. We are unable to accept cancellations after the deadline.
AD SIZES
Ads are any length by column:
We work in picas for column width and inches for column length. Each column size is listed below in picas and inches. The maximum size for a full page ad is 5 columns by 15 3/4 inches.
1 column - 11 1/2 picas (11p6) OR 1 15/15 inches (1.903")
2 columns - 24 picas OR 4 inches (4")
3 columns - 36 1/2 picas (36p6) OR 6 inches (6")
4 columns - 49 picas OR 8 1/8 inches (8.125")
5 columns - 61 1/2 picas (61p6) OR 10 1/25 inches (10.25")
If you have any questions on sizing your ad please call the graphic design department at
(518) 861-8571.
SPECIAL SERVICES
Clip art available at no charge.
Tearsheets available on request.
Complete copy of publication.
Proofs available (min. size 4 column inches).
We publish
• Start-up announcements.
• Change of operation announcements.
• Business award announcements.
SPECIAL PAGES/FEATURES
Going Out, Clubs and Organizations, Blotters and Dockets, Sports, Community Calendar
CLOSING TIME - DISPLAY ADS
Monday at 2 p.m. is the deadline for space reservations, copy and cancellations. For an ad that requires a proof, deadline is Friday at 2:00 p.m.
Special section deadlines will be announced.
SPECIAL SECTION OPPORTUNITIES
Health & Fitness Issue — February
Business Progress Issue — March
Home & Garden Issue — April
Spring Real Estate & Home Guide — May
Graduation Issue — July
Altamont Fair Issue — August (2 sections)
Back-To-School Issue — August
Fall Home Garden & Car Care Guide — September
Volunteer Issue — Fire Prevention Week – October
Holiday Gift & Event Guide — November
For more information call the advertising department at 518-861-8179 or email: Ads@AltamontEnterprise.com
CLASSIFIED ADVERTISING: $15.00 for the first 20 words, add 35¢ for each additional word over 20. Each consecutive repeat is $9.50 plus 35¢ for each additional word over 20. Deadline: Wednesday at Noon, firm. Ad payable on placement. We accept cash, checks, Visa or Mastercard. Mail your payment to: The Altamont Enterprise, P.O. Box 654, Altamont, NY 12009 - or - stop by our office at 123 Maple Avenue in Altamont.
For questions, call the Classified Line Ad Department at (518) 861-6641.
Submit copy in person, Fax or E-mail – Ads cannot be taken over the phone.
In case there is a question, please include a daytime phone number.
TO EMAIL AN AD:
- Display Ads should be sent in a .PDF format with ALL fonts and images embedded.
- We can also accept Adobe InDesign, Adobe Photoshop, Adobe Illustrator.
If you are sending an ad in one of these formats, please include all graphics and fonts and compress the files using WinZip (PC) or Stuffit (MAC). Your compressed file size should NOT exceed 2 MB. If your file exceeds this size, please make arrangements with your Account Representative to drop off or mail a CD or Zip Disk.
- If an ad is designed in a Microsoft Word file it must be converted to a .PDF before being sent.
As we are MAC based, Word programs will often times lose their formatting converting from PC to MAC.
- WE DO NOT ACCEPT PUBLISHER FILES.
- Email to: Ads@AltamontEnterprise.com